I use storytelling to amplify inspiring voices and connect creators with communities. During my time at Colorado State University, I explored a variety of topics with one key question in mind: How can I inspire my audience? However, over time, I realized that storytelling is most effective when it highlights creators and connects them to their audiences.

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Every person has a meaningful story to share, and stories are essential — they impart a lasting impact on their audiences by adding value to a narrative. Storytelling “uses words to create new worlds and experiences in a reader or listener's imagination.”

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In my transmedia project about the music scene in Colorado Springs, Colorado, I interviewed individuals who have made a difference in others' lives. Whether in radio, live-music venues, or record labels, these individuals played crucial roles in their communities, all with a shared passion for music. By sharing their stories and experiences, I learned the value of collaboration and prioritizing what happens behind the scenes. It was also during this project that I learned that hands-on investigation aids in my success. It allows me to build competence, which creates confidence.

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According to National Geographic, “People remember how stories make them feel, and are more inspired to take action than if they just heard facts and figures.” Recognizing shared passion is the first step toward creating a story that can inspire — it “ forges connections among people, and between people and ideas. Stories convey the culture, history, and values that unite people.” I’ve found that my best work comes from connecting with the topic personally.

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In my second transmedia project, I recognized a shared passion: Superheroes. I investigated the community and creators, bridging the gap between them to create something culturally relevant. In my interviews with Craig Kyle, Frank Paur, Steven Gordon, and Tom DeFalco, I asked questions that audiences could relate to. Moreover, this project helped me learn to integrate different narratives into a single, overarching theme (each contributing to the overall topic). Both of my transmedia projects provide information to teach and inspire those curious about pursuing careers in writing, animation and radio (and more).

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Eventually, I would find that this philosophy is applicable to more than journalism. In an advertising campaign I created, I found that by prioritizing storytelling, identifying shared interests, and audience needs, I could amplify brand voices. Storytelling can also be used to “boost engagement and drive conversions. It’s about more than selling; it’s about connecting.” It can be used to understand communities, creators, and brands.

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Whether through interviews or while developing a campaign, my process begins with:

1. Listening

2. Identifying what matters most to the audience and the creators.

3. Conducting research.​

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See my “Storytelling Philosophy” infographic for an in-depth explanation of my creative process.

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As a professional, I will continue using storytelling to build connections and craft meaningful narratives. I will bring my ambition, empathy, and creativity to the workplace to foster a productive, collaborative environment. By adhering to my work philosophy and prioritizing storytelling and passion, I will create work that inspires.