This mock-up marketing campaign for Christopher Paolini's "The Inheritance Cycle" was created in light of the announcement of a Disney+ adaptation of the series. This deck includes an executive summary, a situation analysis, a SWOT analysis, a media plan, a rationale and a launch timeline. I created this campaign to demonstrate my ability to blend industry-relevant insights and trends with creative storytelling and nostalgia. Moreover, this campaign's success is measurable through targeted KPIs that vary based on media channel.